Bioradix started with pharmacist and anthropologist Raf Willaert, who spent forty years developing health solutions in harmony with nature. Today the brand is part of Ceres Pharma, and that tradition deserved to be visible online.

So no glossy pharma look, but serif type, a paper-like background and plenty of green. Calm, a little old-fashioned in the good sense, and just as readable on a phone.

The bioradix.be homepage on desktop and on a phone
Forest, serifs and space. On every screen.

A range with a colour code

The range is wide: from detox and digestion to immunity, women’s health and healthy ageing. Every category got its own colour, which comes back in the filters and on the product cards. So you know where you are at a glance, even if you have no idea what a ‘Biotoop 153’ is. (Neither did we, at first.)

The bioradix.be product overview with colour-coded category filters
Filter by category, each with its own colour.

Orbiting Ceres

Bioradix is one of the brand sites we build for Ceres Pharma. Each with its own face, all on the same foundation. The whole system:

Ceres Pharma · Ceres Orders · CalxPlus · Stresspure · Primrose · Silix · nosko (2021) · noskobaby.com

Diagram: Ceres Pharma in the centre, with the brand sites orbiting around it
One foundation, lots of brands. And always a spot left for the next one.
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An offer you couldn’t refuse
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