A blocked nose, an exam coming up, muscles protesting after the first run of the year. Primrose has a natural supplement for many of those things, for children and adults. That’s a wide range. And a wide range is only useful if you quickly find what you’re looking for.

Search the way you think

Nobody searches by product name. You search by what’s wrong. So the site sorts the range by complaint: nose, throat and airways, immunity, digestion, stress and concentration, muscles and joints, head. With a second filter for age: children, junior or adults. Two clicks and you’re at the right box.

The primrose.be product overview with filters by complaint, and the homepage on a phone
Filter by complaint and age. The packaging does the rest.

The look is Primrose’s own: handwritten type, flowers and lots of light. The site is available in Dutch and French, and here too the store locator shows you the way to the pharmacy.

Icons per complaint on the primrose.be homepage
An icon per complaint, so you don’t have to read before you choose.

Orbiting Ceres

Primrose is one of the brand sites we build for Ceres Pharma. Each with its own face, all on the same foundation. The whole system:

Ceres Pharma · Ceres Orders · CalxPlus · Stresspure · Bioradix · Silix · nosko (2021) · noskobaby.com

Diagram: Ceres Pharma in the centre, with the brand sites orbiting around it
One foundation, lots of brands. And always a spot left for the next one.
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Your new sole mate

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Your new sole mate
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