Strong bones, with a wink
CalxPlus makes calcium supplements you simply chew, in four flavours. That doesn’t call for a stiff medical website, but for a clear one: lots of explanation about bone health, a store locator and room for a campaign that doesn’t take itself too seriously.
Visit calxplus.be
Bone health isn’t something you jump out of bed for. Until somewhere around forty, when your bone density quietly starts to drop. CalxPlus wants people to think about it sooner, and does so with chewable tablets in strawberry, chocolate, orange and vanilla. And capsules, for those who’d rather swallow.
So the website had to do two things at once: serious enough to trust, light enough to keep reading.
Explanations people actually read
A section on healthy bones, with separate pages on calcium, vitamin D, vitamin K and staying active. Short blocks, big numbers and no medical jargon where it isn’t needed. Plus a campaign with a healthy dose of self-mockery, which simply gets the lead role on the homepage.
Where can I buy it?
The question every brand site gets. On calxplus.be you pick an online pharmacy in one click, or search by country and postcode to find the nearest pharmacy on the map. The same component runs on Ceres Pharma’s other brand sites, each with its own points of sale. Built well once, used everywhere.
The site is available in Dutch, French and English.
Orbiting Ceres
CalxPlus is one of the brand sites we build for Ceres Pharma. Each with its own face, all on the same foundation. The whole system:
Ceres Pharma · Ceres Orders · Stresspure · Bioradix · Primrose · Silix · nosko (2021) · noskobaby.com
Related work
Other work that connects to this.
Four brands, one calm place
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