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Born out of Scandinavian weather

Tretorn has been making boots and rainwear for Scandinavian weather since 1891. Through Dunes, French retailers order online, with labels like New, Promo and Hot that the distributor manages itself.

  • Dunes, for Tretorn
  • 2021
  • Web application · design & development
Born out of Scandinavian weather

Tretorn was founded in Helsingborg in 1891. If you make boots there, you know what rain is. In France, Dunes distributes the brand to retailers, through the platform we also built for G.H. Bass and SUBU.

New, Promo, Hot. And whatever you come up with.

A collection of dozens of models needs signposts. What’s new, what’s on promotion, what’s worth a look? In the back end, the distributor creates labels themselves, with a name, a colour, a period and the products they belong to. From ‘New’ and ‘Promo’ to a custom ‘Winter essentials’ once it starts pouring outside.

In the shop, retailers filter on them straight away. So a shop in Rennes finds the last pairs of a bestseller without scrolling through the whole collection.

Managing labels like New, Promo and Hot, and the shop with labelled boots on a phone
Labels in the back end, and how retailers see them in the shop. (Example with made-up data.)

Same platform, different shoes

Tretorn runs on our B2B platform: a private wholesale shop for brands and their distributors. One foundation, finished to measure every time and connected to the software that’s already there. Also in this orbit:

Igor · G.H. Bass · SUBU · &Other Step · Home Studyo · Herschel · Bon Parfumeur · Parkland

Diagram: the B2B platform in the centre, with the brands in orbit and Dunes as a planet with three moons
One platform, lots of brands. Dunes even runs three of them at once.

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