Every other step you take
&Other Step makes shoes in Spain with a Mediterranean touch. Retailers order through a multilingual platform, and the brand emails them itself whenever something new comes in.
A wholesaler doesn’t need a newsletter shouting ‘this week’s highlights’. It does need a way to tell the right shops, at the right moment, that the new line has arrived. With the right products, the right prices and a button that leads straight to the shop.
Mailings from the same platform
&Other Step puts together mailings in the platform’s back end. Choose who gets them, for example by brand, by country or everyone who ordered in the past year. Drag blocks into the right order and pick products from the catalogue. Every retailer gets the email in their own language, and the button leads to a landing page in the shop, where they can order right away.
First a test email to yourself, then schedule it. Because an email to two hundred shops is something you’d rather send only once.
Same platform, different shoes
&Other Step runs on our B2B platform: a private wholesale shop for brands and their distributors. One foundation, finished to measure every time and connected to the software that’s already there. Also in this orbit:
Igor · G.H. Bass · SUBU · Tretorn · Home Studyo · Herschel · Bon Parfumeur · Parkland
Related work
Other work that connects to this.
Hard hat missing in Aalst
Web app →
