The warmest web shop
The teams at Delhaize Watersport in Ghent and Delhaize Heusden are putting the big pots on the stove for De Warmste Week, the Belgian charity drive. Three home-made soups — tomato with meatballs, courgette and pumpkin — in one-litre jars at € 5.90 each. Every cent goes to the campaign.
We put a web shop underneath it. Orders run until Wednesday 11 November, collection is on 19, 20 or 21 November at whichever of the two shops you pick. Choose, pay, done: www.delhaize.sale.
From bolognese to soup
Under the bonnet this is the same mini shop as the spaghetti sale for the Mater Dei school last month. Ordering, paying, counting, ticking off — that worked, so it didn’t need inventing twice.
What is new is everything you can see. Cream instead of red-and-white check, the house style of Watersport and Heusden, three soup jars each in their own colour. Plus a few things a kitchen needs and a parents’ committee doesn’t.
Which is the whole point of building your own: the first one takes a few days, the second one takes one.
Paper is part of it too
Not everyone orders soup from a link in an email. So the shop carries an A5 flyer you can print yourself, with a QR code that drops you straight into the shop. One page, no print run required.
Behind the scenes the admin counts per shop and per collection day how many jars of which soup need to exist — that is literally the note for the kitchen. There’s a collection list to print for the counter, and an Excel export for anyone who would rather look at a table.
Something to sell yourself?
A charity sale, a school fair, a club fund: it’s the same story every time with a different product. What a mini shop like this does and what it costs is in the piece about the spaghetti sale. Or just call or email us.
And if you fancy soup this winter, you now know where.